Social media has evolved greatly in recent times and has become a necessary marketing tool for every business that wants to continue to be relevant in today’s world. Did you know, 92 percent of marketers say that social media has helped increase exposure for their business? That’s a big opportunity you don’t want to miss out on.
There are so many social media platforms out there with new ones popping up all the time, deciding which platforms to be active on can be very difficult. Feeling overwhelmed? Let us help break down the top social media sites that are helping businesses grow.
For The Masses: Facebook
When you want to market to the masses you want to turn to this social media giant. Facebook is currently the largest social media platform with over 2 billion monthly active users. Facebook is useful when it comes to lead generation and nurturing those leads into customers by showing off your company’s human side. Not to mention, Facebook’s paid advertising platform, Facebook Ads, is great for creating highly customized content to target very specific audiences for maximum ROI. You can post a variety of content to Facebook including text, photo, video and share URLs which makes it very appealing since you can post something for virtually anyone. However, since Facebook is a staple platform for many businesses, there is a lot of competition and a need to stand out from the rest.
All About Visuals: Instagram
If you’re looking to show off your products and services via photo or video, then Instagram is the place for your business. Instagram is the second largest social media platform with 1 billion active users monthly and the second highest engagement next to Facebook.
An estimated 71% of businesses claim that they have an Instagram profile and this number is growing. Businesses have a great opportunity to grow brand awareness on this platform and engage with clients like never before. Businesses get to show off their employees, day to day and much more as more businesses use Instagram Story to engage with people worldwide. Another great upside to Instagram is that since it is a highly browsing friendly platform, business owners can reach bigger audiences without spending lots of money. To win on Instagram, a business needs to have appealing visuals and make sure they engage with the Instagram community.
Real Time Updates: Twitter
Twitter has been in the social media game for a while and is still going strong. With a limited character copy, this platform is great for quick updates, brief announcements and engagement via hashtags.
Like Instagram, you can search a hashtag and find other posts from others in the Twitter community that have also used that hashtag. Why is this so great? It makes it easy to hop into the right conversations.
For example, if you’re a hair stylist, you can search for hashtags related to someone looking for a new salon by looking at tweets containing #HairHelp or #LookingForStylist. You can then jump into those conversations by tweeting them advice or letting them know about your salon. Not only have you increased your brand’s awareness, but you also likely got a new client. Twitter is a very “live” platform where the community posts multiple times a day about relevant information and as a business owner you need to set time to contribute to this platform.
Strictly Business: LinkedIn
If your business is a B2B or recruiting having a presence on LinkedIn is a must.
Businesses and users on LinkedIn share company updates, industry specific news, and updates to roles and responsibilities. LinkedIn is a great space for your business to showcase your knowledge and any contributions you have made to your industry. Opened a new office in Canada, offering digital marketing tips, and updates on labor laws are all some of the content you will see on LinkedIn from businesses. While promotions, jobs changes, and work anniversaries are what you’ll be seeing from users. If you are in the recruiting industry, there are advertising campaigns you can run to fill openings in your company and keeping an active LinkedIn profile can be a great recruiting tool to show off past volunteering opportunities, company offsites, and seminars you are offering to you employees.
The Topic of Discussion: Tik Tok
Tik Tok is a relatively new social media platform that has been taking Gen Z by storm. The video based social media platform has roughly 1.2 billion users worldwide with 500 million monthly active users and is rapidly growing. There is a lot of buzz around Tik Tok and if it will become the next big social media platform for business to be active on. Some business have already started to cultivate a presence on the platform and enjoy the relaxed, creative experience the platform has to offer. Big brands have been interacting with Tik Tok users by creating various challenges that promote the brand or product, such as Guess’s #InMyDemin challenge and McDonald’s #BigMacChallenge. Tiki Tok does not have any advertising models at the moment but marketers predict that to change.
For businesses, Tik Tok is a great space to let your business’ authenticity shine as well as create some great content you can use on other platforms. Another great upside to Tik Tok is that the platform isn’t super saturated compared to other popular social media platforms and brands can take advantage of reaching Gen Z – a market that seems quite hard to reach.
Let’s Get Social!
Being present on social media is no longer an option, it’s a must. If you want your business to gain exposure online, connect you with potential clients in your community, and help you engage with people around the world; let pr.business help. We work with your business to create engaging posts, keep tabs on your competition, research trending hashtags by platform and give you the tools to let your business thrive on popular social media platforms. By letting us help you build a strong presence online you will be building brand awareness, finding new leads, generating more website traffic, getting to know your audience better, gaining insight on followers' habits, and providing customer service in real time. Think you know which social media platforms are right for your business but don’t have the time or expertise to manage them for optimal success? Contact pr.business to schedule a time to discuss why our social media packages are right for you.
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