Social media has pervaded everyday life.  

Many businesses turn to social media for its practicality and convenience. With these platforms, businesses of every kind can readily advertise their various products and services online, with the added benefit of reaching a global market.  

Social Media Statistics

According to a Sprout Social survey, 57.5% of individuals are more likely to buy from businesses that they are following on social media. Because of this influencing factor, it’s no wonder that most companies nowadays are choosing to implement their marketing strategy on various social media platforms.  

In 2019, the Sprout Social Index revealed that 89% of marketers have utilized Facebook in their marketing efforts. On Instagram, there are 1 billion monthly active users, and 90% of these follow a business. Meaning, the majority of users actively decide to engage with and get updates from the brands that they follow.  

A social media plan can make or break a brand. One of the benefits of social media is its capability to target your intended audience, as well as providing you with greater reach and scale. A well-thought-out plan can bring in more exposure, traffic, and market insights to any business looking for growth.

Advantages of Using Social Media for Business

The advantages of social media go beyond looking at numbers and statistics and engaging your target market. When utilized to its fullest potential, the benefits of social media can bring in positive returns to your business. Aside from being inexpensive and accessible, it offers other direct benefits.  

Here is a quick look at how you can use social media to build your brand and establish your online presence.

1. Social media can help increase brand awareness.

Putting out relevant and engaging content regularly is one way of enhancing brand awareness. The more that you publish posts, tweets, videos, and other content, the more that your brand gains familiarity from users. Being constantly and consistently visible on social media allows not just regular clients, but also new users, to discover and interact with your business.

2. It can increase inbound traffic.

Your social media profile is one way to bring in more traffic to your webpage. Aside from utilizing SEO, having high-quality and engaging content is an opportunity to invite new clients to your page, which is the first step in customer engagement.  

3. It can increase your interaction with clients.

Social media provides you with a direct connection to your audience. Using different platforms, you’ll get to know your clients and their needs better. This gives you valuable market insight about your particular niche, allowing you to tailor your brand in line with your goals and visions, as well as your audience’s perceptions.  

4. It can help you make highly targeted campaigns.

Various social media platforms give you a global reach at a much lesser cost. These platforms allow you to identify and connect with your global target audience. Alongside this though, it provides you an equally important opportunity: widening your niche audience. So say goodbye to putting out messages only for a general audience and hello to more specific campaigns to further engage target markets.  

5. It can give you useful market insights.

Various social media platforms can be used to gauge users’ reactions and see how they perceive your business. You can look for content mentioning your brand or products and use this information to better improve your offerings. You can also use this advantage to tailor your brand, expand your reach, and better serve the needs of your target market.  

6. It can increase customer retention.

Engaging with your clients gives your brand a human aspect. Aside from crafting relevant and engaging content, nurturing your interactions with your audience can give your brand a more credible and approachable side.  Customer engagement, at its core, is your brand’s interactions with your clients. Finding and maintaining this engagement establishes a deeper connection between you and your customer. This, in turn, can increase customer loyalty and foster the sustainable growth of your brand.

7. It can generate business leads.

One particularly useful benefit of social media is for lead generation. Social media allows more users to have access to and interact with your business. This interest, in turn, can be turned into leads.  

Social media offers you virtually unlimited opportunities to grow your business. As these platforms become a must-have for any business, it’s important not to lose sight of your social media marketing goals. This includes your reach, target audiences, and the campaigns or messages that you aim to convey to said market.

With the ever-changing social media landscape, however, there is a need to stay on top of things. helps you build relevant and impactful social media profiles and content, allowing you to go further and push boundaries, reach more potential clients, and better establish your brand. To learn more about how can help you manage your online presence, visit

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