The prevalence of voice search is on the increase—a trend only set to continue and one that businesses of all sizes need to take heed of. In fact, the figures are stacking up so strongly in favor of this method of searching online that businesses ignore it at their peril.
Voice Search Is On The Rise
· Voice search technology
· Voice search statistics
Voice Search Technology
Be it Siri, Cortana, Google Assistant, or Amazon Alexa, we’re firing questions at our smart speakers, cell phones, and devices at unprecedented rates.
Voice Search Statistics
The CEO of Google, Sundar Pichai, has said that currently around 20 percent of all searches on their mobile app and Android devices are now carried out by voice, rather than typing into a search engine.
Local searches are also on the increase, with 53% of potential customers utilizing the feature to find services close by, according to Bright Local, and Search Engine Watch saying that voice search is three times more likely than text when it comes to finding a local business.
How Voice Search Works
· What people ask
· The difference in voice and text searches
· How results are delivered
What People Ask
When a user asks a question each of the voice technologies utilizes a natural-language interface to understand the query and return the relevant data. This might include performing an action, directing to a website, business, or service, or answering a question.
The Difference In Voice And Text Searches
The crucial aspect of voice search is that when people ask a question it’s likely to be worded in a significantly different manner to what would be typed into a search engine. While someone searching for Chinese food might type “Chinese food”, when speaking a request it’s more likely to be something along the lines of, “Where’s my nearest Chinese takeaway”. This difference in wording is the key difference between voice and text searches.
How Results Are Delivered
Once an answer is determined the voice technology speaks back the results and typically provides the option to ask for further details, such as a phone number. As the number of people using voice search increases it begins to become crystal clear how important it is for your business to be featured.
What Voice Search Means For Your Business
· The benefits of voice search
· Voice search SEO tips
The Benefits Of Voice Search
Featuring on a voice search is hugely beneficial, as it allows more customers to find your business and increases your SEO ranking. This makes optimizing for voice search a crucial aspect of your ongoing marketing campaign.
Voice Search SEO Tips
· Feature your business information on all the major voice search directories accessed by Siri, Google Assistant, Amazon Alexa, Cortana, & Bixby
· Adjust for natural language and implement long-tailed keywords into your website content
· Implement an FAQ page on your website
· Ensure a fast loading website (including images) and optimize for mobile
· Optimize for local searches by incorporating your business' location into your website content
Featuring Your Business On Voice Search Directories
Voice search optimization is a must for 2020, and getting your business featured on all the major voice search directories is the first step. Expert provider, Voice Command, offers a service that features your business on all major voice search directories accessed by Siri, Google Assistant, Alexa, Cortana, & Bixby. They ensure that your business information is included in these voice search directories and accurately represents the industry you’re in.
To find out more visit https://voicecommand.net/ and ensure your operation is fully prepared for the upcoming voice search revolution.
