Powered by artificial intelligence, voice assistants have become indispensable tools in business. From scheduling appointments and answering customer queries to managing emails, their applications enable companies of all sizes to enhance productivity and efficiency through automation. As they take over mundane, repetitive tasks, employees gain more time to focus on value-added activities.  

Here we discuss the business benefits of voice assistants.

The Benefits of Voice Assistants

Smart speaker adoption is on the rise in the US. According to Voicebot.ai, 66.4 million Americans now own a smart speaker. That means businesses are gaining direct lines of communication with their consumers. Voice technology specifically reduces friction for users, enabling them to perform tasks with ease.  

For instance, using Alexa, consumers can schedule their appointments. Restaurants, healthcare clinics, and various other appointment-based companies can allow their target audience to set schedules through voice commands, which are considered more convenient than picking up the phone. This makes it easier for businesses to achieve desired outcomes.

Voice technology also enables companies to build a loyal audience by providing direct, relevant information. Estee Lauder partnered with Google Home to build Liv, a voice-activated assistant that can answer beauty-related questions. You can say, “Hey Google, Can I talk to Liv at Estee Lauder?” to activate it. From skincare routines to beauty products, the voice assistant can answer them all. You can even ask Liv what foods are great for your skin to receive advice.

Another reason to leverage voice technology is visibility. Nearly 58% of consumers use voice search to find local business information. By making your business visible through voice search, you can reach out to new audiences near you.

Finding the Best Voice Assistant


Alexa is compatible with a wide array of smart devices. It is highly capable of answering queries and performing multiple tasks. Best of all, it delivers a seamless shopping experience, which is especially important for modern consumers.

Google Assistant

Google Assistant is built for mobile, smart home devices, and Google’s suite of programs. It can also currently engage in two-way conversations. If you ask it a question, it will respond with the correct answer— usually at a faster speed than other voice assistants.


Siri is built for the Apple ecosystem. It’s not widely distributed, but it still comes with a large installation base. As of now, its voice applications are limited. However, Siri supports around 20 languages, significantly more than what Alexa and Google Assistant understand.


Bixby adapts to each user’s needs by learning a user’s routines and your interests, therefore becoming more useful over time. In business, it lets you set alarms and manage your schedule more effectively.


Cortana can perform general voice commands, and can help you get organized by reminding you of upcoming commitments or setting new appointments. It can also take down notes for you.  

AI-powered voice assistant devices are becoming increasingly ubiquitous. Voice Command can help you effectively reach out to this growing number of users by making your business visible through the power of voice search.  

Contact Voice Command to get your local business found online.

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