Advertising online is a great way to boost your business. Google Ads is an excellent tool that digital marketers use to promote their brands. But for some individuals and small businesses, might need to learn how to understand Google Ads to run effective campaigns. It can get quite complex and laborious, especially if you don’t have a dedicated marketing and advertising team.

Here are just some of the things you need to know about Google Ads before creating an effective campaign for your business. If this seems a bit tricky, companies like Ads Near Me can help people make the most out of Google Ads to get the best possible ROI.

Keyword Research Is Key

Keyword research is probably the first thing you need to do when setting up a campaign. A balance between broad and specific keywords is essential—too broad, and you risk wasting money on unrelated searches. Too narrow, and you might not even appear on most searches. 

Google Ads keyword planner is an excellent tool to start your keyword research.

Yes to Negative Keywords

While it is important to know the most common keywords your target market uses, it’s equally crucial to exclude keywords that might relate to your business but does not. Negative keywords allow you to omit specific search terms. Doing this allows your ads to be shown for broad keywords while reducing unrelated searches.

For example, if you sell gardening gloves, you might use “mittens” or “winter” as negative keywords, so your ad won’t show for people looking for winter gloves.

Ad Extensions Are Your Friends

Ad extensions are free tools on Google Ads that let you incorporate the information in your ad for better chances at conversions. Some useful extensions you could use are:

  • Sitelink

This extension allows you to add up to six additional links to your ad, giving users more information and easier access to the products they like most.

  • Call

The call extension displays your telephone number in the ad. Mobile users can click on it to directly call you, increasing your chances of a successful conversion.

  • Location

Location extensions give out your business’s address, so people instantly know where you are located.

  • Offer

You can use this extension if you have an ongoing promo—this can attract people to your site and eventually avail the offer.

  • App

If you have a mobile app, this extension gives users a link in the ad, so they can download it.

  • Price

For businesses with several products or services, the price extension can display the different prices of those packages.

Search and Display Ads

There are many different kinds of ads on Google Ads. Two of the most popular are search ads and display ads.

Search ads are what users see first on Google when they perform a search. Unlike display ads, search ads are mostly text ads.

Display ads are more visual, using images to advertise rather than text alone. Display ads show up on the Google Display Network, composed of websites and apps that opt-in to show display ads from Google.

Optimize Your Google Ads Settings

There’s more to ads than simply putting out a good visual with good copy. Optimize your campaign by paying attention to your Google Ads settings, which can significantly affect your effectiveness.

  • Location

This ensures that you only target users in regions that you serve. This is important for businesses that offer services within a limited geographical area and those that can only deliver to certain parts of a region.

  • Bid Strategies

Google Ads recommends different bid strategies depending on your goal—if you want to get clicks, impressions, or conversions with each ad. For starters, you might want to set it to manual cost-per-click (CPC), so you have complete control over your spending.

  • Scheduling

You can set your ads to run only on certain days or hours when you think most of your target customers will be online.

  • Device Targeting

Select which devices you want your ad to run on, whether it’s on mobile, desktop, tablet, or all. Some ads, especially visual ones, would look different depending on what device a person uses. There could also be businesses where most transactions are made by either mobile users or desktop users.

  • Delivery Method

The standard delivery method spreads out your ad throughout the day depending on your budget, while the accelerated setting amps up the visibility of your ads. The downside to the accelerated option, though, is that your budget might reach its limit early on, so your ad doesn’t show up later in the day.

  • Ad Delivery

Ad Delivery is used for A/B testing ads, determining which version is more effective.

Maximize Conversions With Landing Pages

When someone clicks on an ad, the page on which they are then redirected is called the landing page. Landing pages are part of good digital marketing, as they can either push the customer further down the marketing funnel or make them lose interest altogether.

Landing pages can generate leads, as when it asks for the customer’s email address or other information. Lead generation landing pages are generally used for CTAs that encourage users to “learn more” about a business or a product.

Click-through pages, meanwhile, are a business’s attempt to persuade customers to go ahead with the purchase. Done well, this type of landing page can lead the customer to go to a final page and complete the transaction.

A professional agency can help you make the most out of your Google Ads campaigns. Contact Ads Near Me for assistance today.