Since its launch in 2005, Google Maps has grown exponentially. The feature is currently being used by over 1 billion users each month to find exact locations, improve navigation, lessen travel time, and find small businesses around their local area. Its user-friendly interface and accurate data made it the most popular navigation platform globally, with 67% of users preferring it over other navigation apps.

Because of the feature’s popularity, Google developed Google Maps Ads to help organizations and businesses advertise their products and services on Google Maps itself. Here, you will learn more about Google Maps Ads and what it can do for your business.  

What Is Google Maps Ads?

Google Maps Ads

Google Maps Ads is one feature that was developed specifically for local establishments. Through Google Maps Ads, Google shows users nearby establishments to a person’s location.

When a user keys in a search query for a particular type of establishment, Google Maps Ads will show them sponsored ads as the top search results. The feature’s system is like how pay-per-click advertising works, effectively boosting the business’s reach and exposure.

Why Is Google Maps Ads Important for Your Business?

Optimizing your business for local search is crucial to securing new customers, and Google Maps Ads can help you do just that. With Maps Ads, you can drive foot traffic to your physical location because it alerts nearby individuals of your exact address.  

Here are some of the other benefits of Google Maps Ads:

  • Boosts your business’s visibility on the digital space
  • Enhances your business’s local SEO strategy
  • Sets your business apart from competitors  
  • Establishes your authority in your industry
  • Provides potential customers with accurate information on how to reach you
  • Shows the best time to visit your store  

Best Practices for Google Maps Ads

Employ these best practices when you create your ads to maximize your resources.  

1. Encourage your customers to leave reviews

Reviews are an excellent way to show potential customers that your business is trustworthy and would leave them satisfied. Encourage your loyal customers to leave honest reviews to further cement your position at the top of SERPs and build more trust with potential customers.

2. Use the geo-tag feature

You can geo-tag your media to direct potential customers to you. Label your photos with your business name, location, or specific keyword so it pops up when customers search for establishments like yours.  

3. Ensure all your information is complete and accurate

Google Maps Ads helps your customers find you and get to you. For them to be able to do this, you need to input all your business information and ensure they’re updated when necessary. Include your complete address, landmarks, contact details, and hours of operation.

Setting Up Google Maps Ads

Set up your Google Maps Ads and reach your targeted audience with Ads Near Me. As a trusted Google Maps Ads partner, Ads Near Me can help set up Google Maps Ads for your account and help you rise to the top of the rankings. Set up a consultation to see what they can do for your business.