Lately, navigational apps and mobile maps have become such valuable tools. Studies project that 66.8% of smartphone users will be using such a tool monthly. Considering that nearly half of the world’s overall population uses a smartphone, navigational apps are a smart way to get your business, quite literally, on the map.  

Waze is one of the most popular navigation apps on the market, and millions of users flock to the app every day to help them get around. Additionally, 25.6 million individuals use Waze to seek out local establishments. If you want to reach more customers, you should consider adding your business to Waze.

What does Waze do?

Waze uses real-time traffic data to help users navigate roads. Users are fond of the app because it helps them avoid traffic by suggesting alternative routes that help save time. As a bonus, Waze’s interface is eye-catching and very user-friendly.  

Waze also uses crowdsourcing to help beef up their data. Users can report traffic situations and accidents using their accounts, which helps Waze more accurately report data. However, that’s not all you can do with the app. If you own a business, you can also add your business to Waze.  

Benefits of adding your business to Waze

Here are some of the benefits of adding your business to Waze:

  1. Boost visibility on local search

By adding your business to Waze, it will become more visible in local searches, and you can help drive traffic to your business’ physical store. Many smartphone users use their devices to look for local businesses, and a sizable number of them contact the business and visit the store.

  1. Connect with new clients

Adding your business to Waze can help you reach new clients and inform more consumers about your products and services. As mentioned above, doing this can help you drive traffic to your business, and it can also help you reach people who are genuinely interested in what you have to offer.

  1. Help customers find you

Navigation apps and mobile maps help customers easily reach their destinations. By adding your business to Waze, you are providing them with a way to get to you in the most fuss-free way possible. The easier you are to find, the more likely a customer is to visit you.

How to add your business to Waze

iMapping can help you add your business to Waze. They gather your business information and make it readily available on both major map and voice search platforms, helping your business become more visible to customers around your area.

With its quarterly plan, iMapping will list your business on five major map platforms, five major voice search platforms, and Carplay, and you will be billed $19.99 each month on a quarterly basis with a $29.99 activation fee. However, if you sign up for the annual plan, you get to enjoy the same great services for $149.99, to be paid out yearly, minus the activation fee.  

Connect with iMapping and get your business on the map. Check us out at!