Just like any other business, you must advertise yourself to promote your auto repair shop. You need to plan out your marketing efforts to make your auto repair services stand out from the competition and gain the attention of potential customers.
If, as a mechanic, you have little or no idea how to do advertising because you have been focusing on your professional skills, know that you are not alone. When it comes to promoting auto repair shops, mechanics only have minimal know-how, but it’s a problem that can be easily resolved.
There are many ideas for building marketing efforts for your auto repair business. Here are some tips.
1. Create a Website for Your Auto Repair Business
It’s important to have a place where your customers can find you, which makes having a website a standard for successful mechanic advertising. Being on business listing sites such as Yelp is not enough nowadays—having your website makes your business appear more legitimate and attracts more clients.
Also, you never get a chance to make a second impression. That is why a well-designed website is a must, and investing in professional web development services is an expense you should not hesitate to take on. Building an effective website is no easy task and takes time. Professional web designers can create a website for your business from the ground up in no time.
2. Utilize Social Media Platforms
Social media is where everything’s at, whether you like it or not. Having a website is a start and promoting it on various social media platforms such as Facebook and Instagram is the next step. If social media isn't a part of your digital marketing strategy, you're missing out on a quick, affordable, and efficient way to connect with roughly half of the world's population. Social media keeps you connected and humanizes your business. This gives your business an authentic feel and fosters trust. In turn, trust increases marketing receptivity and welcomes potential customers.
3. List Your Business on Map & Voice Search Platforms
It’s also crucial that your business is listed on major maps and voice search platforms. Your business name should effortlessly come up whenever a customer utilizes Google Maps or voice search to find auto repair shops near their location.
Map and voice search platforms have a place in your marketing plan and can be an effective tool for expanding the reach of your company, whether you operate a small local repair shop or an enterprise. These listings display your business name, or company name, its address and phone number, its hours of operations, a picture, a link to its website, and a map. These tools help a customer navigate to your auto repair shop.
With the rise of smart speakers, voice search usage is expanding across a variety of devices, including phones, PCs, and other gadgets. Additionally, individuals use voice assistants to find nearby companies. If someone’s car breaks down and they happen to ask hey Siri, “auto repair near me” and you have a business listing on Siri then that customer near you will be yours to service.
4. Leverage Google Local Ads
Google Local Ads are essential when it comes to generating more leads and sales for your mechanic business. Google Local Ads show up above the organic search results. This prime ad placement gives your auto repair shop more visibility and the potential to reach new customers in your area.
Start Promoting Your Auto Repair Business Today
The above tactics can help you boost your online presence and secure more customers! If any of those seem like a tedious process to undergo, consider working with a digital marketing agency to help you market your auto repair shop so you can focus on running the core of your business.