If you’re a business owner, having an online listing and claiming it isn’t just an optional move. Being on online listings is crucial to business success, particularly in the local scene. Not only does it put your business in front of potential customers, but it also boosts your SEO performance for improved search engine rankings. This, in turn, enhances brand awareness and online visibility for your company.
What other benefits can claiming your online listings give you? Check out our list to know more about the these advantages.
Why You Need to Claim Your Online Listings
- It attracts potential customers
Your listing is one of the most effective ways for potential customers to find you and to know that your business exists. Aside from attracting locals, you’re increasing the likelihood of tourists finding your establishment. If you don’t claim your listings, someone else might claim your location and this can potentially lead to losses.
- It complements your marketing and advertising efforts
Listings and online reviews are key components in any business’s digital marketing strategy. When complemented with local SEO, this can push your business to the top of search engine results pages. It’s a cost-effective way to market your business, given that you’d be visible and easily accessible to your target audience.
- Claiming your listings ensures that your business information is accurate
Listings aren’t immune to human error, but such errors can be costly, as they can drive away business. What if you moved to a new location or are using a new phone number or email?
Claiming your listings and optimizing them gives customers accurate and updated business information. This, in turn, makes it easier for them to get in touch with you or visit your physical location. From there, you can further optimize your listings by including photos, store hours, and other relevant information to let potential customers know more about your business.
- It builds customer trust
Clients are more likely to view your business as trustworthy if you have a listing on Google My Business, for example. Furthermore, 70% of customers are more likely to visit your store, while 50% are likely to consider purchasing from you if you have a complete GMB Business Profile. Having a verified listing means that your business is valid and it also ensures your visitors that your business information is accurate.
- Claiming your online listings can boost traffic
Claiming your listing on Google My Business, for example, can help increase your website and in-store traffic. When a visitor searches for “near me” queries, it’s highly likely that they’ll find your business on the results pages or on Google Maps.
The 10 Most Popular Online Directories
To help you get started on knowing where you can claim your listings, here’s a list of the 10 most popular online local business directories:
- Google My Business
- Meta for Business (formerly known as Facebook for Business)
- Bing Places
- Apple Maps
- LinkedIn Company Directory
- Better Business Bureau
- Angi (formerly known as Angie’s List)
Transform Your Business with Listing Management
iMapping is a company that lists your business on major maps and voice search platforms. This makes your business more visible to users who need it the most. By working with iMapping, you're business gains an opportunity for growth.